About Outreach
Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.
About the Team
Our Digital Marketing team is small, but powerful. We sit at the intersection of pipeline growth, segment marketing and brand experience, blending analytical rigor with creative energy. We are innovative and nimble to constant changes in the marketing landscape, driving key business results for the organization.
About the Role
The Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability.
Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, OpenAI, Meta and others that come available. The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure with the ability to leverage AI in support of your responsibilities.
The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth. This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory, with meaningful autonomy over channel strategy and budget allocation within your portfolio.
Location: Remote within the US
Your Daily Adventures Will Include
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<p><span data-contrast="none">Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. </span><span data-contrast="none">Drive shared budget and KPI goals in the process.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV). </span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals. </span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets. </span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Leverage customer segmentation and target market inputs to optimize media performance.</span></p>
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<p><span data-contrast="none">Work closely with creative, product marketing, and sales teams to develop high performing ads.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Manage portions of a budget in the range of $5M-8M per year.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Serve as the strategic expert for our paid digital programs.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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Our Vision Of You
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<p><span data-contrast="none">Demonstrated history of delivering measurable results through performance marketing.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">7+ years of experience in growth marketing/performance marketing.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}">.</span></p>
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<p><span data-contrast="none">Hands-on experience with CRM systems such as Salesforce.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="auto">Building ABM segments and campaigns is a strong plus.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Exceptional communication and organizational skills.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Ability to thrive in a fast-paced, dynamic environment.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></p>
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<p><span data-contrast="none">Strong proficiency with analytics tools and platforms.</span></p>
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